How Pump.co Scaled to 2,000+ Customers with Fully Automated AWS Co-Sell

The AWS Partner Ecosystem Was a Direct Revenue Channel; Pump Just Couldn't Access It at Scale

For ISVs, being visible inside the AWS partner ecosystem isn't just good optics. It's a revenue channel that signals proof of delivery, gets AWS account manager recommendations, and accelerates deal closure.

Pump had the customer traction to unlock marketplace revenue scale. But without an automated system to submit co-sell opportunities consistently, that traction never translated into partner presence.

The missing piece was simple: a system that could submit opportunities automatically, at the pace that could scale Pump's marketplace revenue.

Manual Processes Hindering Growth

Before partnering with SaaSify, Pump.co faced several critical operational challenges.

Why SaaSify Was the Clear Choice

From Manual Ops to Fully Automated Co-sell

Pump.co needed a solution that could integrate seamlessly into their existing infrastructure without adding engineering overhead or slowing down growth.

Building this capability in-house would have required significant engineering effort, ongoing maintenance, and continuous updates to keep pace with AWS requirements. This would have added operational drag at a stage where speed and focus were critical.

SaaSify's automated co-sell platform is purpose-built for AWS co-sell automation and ACE opportunity management, removing the need for manual intervention and fragmented workflows.

Three capabilities made the difference:

The result? Pump.co was able to operationalize co-sell immediately, improve partner visibility, and align their sales motion with AWS without diverting engineering resources.

Automated Co-Sell, Built Into Pump's Existing Stack

SaaSify provided Pump.co with automated custom endpoints that seamlessly integrated with their existing infrastructure to submit co-sell opportunities based on product-based usage triggers. This eliminated manual intervention from the opportunity creation process.

"AWS account managers were hearing about Pump, but we weren't showing the ACE opportunities. With SaaSify, we're now taking credit and showcasing what we've accomplished as a major player in the cloud optimization space."

"The automated tracking has become crucial for Pump's GTM strategy. When potential customers research Pump on AWS Marketplace or partner pages, they now see extensive evidence of customer additions and launches - social proof that directly supports sales conversations."

Automation That Keeps Co-Sell in Sync, Without the Overhead

Pump.co Scaled from Dozens to 2,000+ Customers Without Scaling Operational Overhead

By automating partner operations with SaaSify, Pump.co eliminated operational bottlenecks that would have otherwise required building a custom in-house solution, turning partnership data into a strategic go-to-market asset rather than an administrative burden.

Impact Highlights

SaaSify as the Foundation for Deeper AWS Partnership

What started as an operational fix became a GTM advantage. With SaaSify handling the entire co-sell submission layer, Pump's AWS partner presence is now seen as a platform closing thousands of customers and growing.

With co-sell operations now fully automated, Pump is well-positioned to deepen its AWS partnership, expand its market presence, and keep its sales and engineering teams focused on what they do best: closing customers and helping them save money on cloud.

For any high-growth ISV with ambitious AWS co-sell targets, Pump.co's journey demonstrates how the right operational investment transforms partnership infrastructure from a bottleneck into a competitive advantage.

"We don't want to think about entering data after we close deals. Our sales team closes customers and helps them save money on cloud. When we found a tool that does all the admin work for us automatically, that was a game-changer."