Unveiling the Powerhouse: Enhancements in AWS ACE – A Gamechanger for Co-Selling on AWS Marketplace
The co-selling landscape on AWS Marketplace just got a major upgrade with the arrival of AWS ACE. For ISVs (Independent Software Vendors), this isn’t just an update, it’s a gamechanger. AWS ACE introduces a suite of powerful features designed to streamline the co-selling process, boost efficiency, and ultimately propel your software sales to new heights.What is AWS ACE? A Quick Recap
Before diving into the exciting new features of AWS ACE, let’s revisit the core concept of the APN Customer Engagements Program (ACE Program). This program acts as a bridge between ISVs and AWS sales teams, facilitating co-selling opportunities within the AWS Marketplace ecosystem.
Unveiling the Enhancements: What’s New in AWS ACE?
Now, let’s explore the exciting features that AWS ACE brings to the table:Seamless Integration with AWS CRM:
AWS ACE streamlines data integration with the AWS CRM system. New data fields and modifications to existing ones ensure smoother interaction. To further simplify the process, ACE provides default values for mandatory fields, reducing manual work for ISVs. Additionally, internal mapping support helps translate existing data values to the new format – a win-win for both efficiency and accuracy.Enhanced Opportunity Management:
AWS ACE introduces custom objects for referrals and leads within the AWS CRM, fostering greater collaboration and boosting co-selling visibility. This enhanced data tracking empowers both ISVs and AWS reps with improved reporting capabilities, ultimately increasing deal closure rates. Furthermore, ISVs can now link referrals that close deals within the AWS Marketplace to the accepted offer, providing end-to-end visibility into the referral process.Automated Workflows:
AWS ACE tackles the repetitive tasks that can bog down the co-selling process with much-needed automation. Workflows now encompass the entire ACE lifecycle, from creating co-selling opportunities to managing approvals and even tracking deal progress. This frees up valuable time for ISVs, allowing them to focus on building relationships and closing deals – the activities that directly impact your bottom line.One-Click Automapping:
Manual data entry can be a time-consuming and error-prone process. AWS ACE introduces one-click automapping, streamlining the mapping of custom objects for new opportunities and leads. This innovative feature significantly reduces manual data entry, minimizing errors and improving efficiency. Reduced errors translate to faster deal closures and ultimately, higher revenue potential.The Business Case for ISVs: Why Embrace AWS ACE?
AWS ACE goes beyond just adding features – it signals a strategic shift towards a more collaborative and value-driven co-selling approach. Here’s how ISVs benefit:- Frictionless Operations: Gone are the days of clunky processes. New data models, custom objects, workflow automation, and one-click automapping contribute to a smoother and more intuitive co-selling experience. This translates to a more positive user experience for both ISVs and AWS reps, fostering a more productive working relationship.
- Strategic Co-Selling: The focus shifts from transactional co-selling to a strategic approach. AWS ACE encourages ISVs and AWS reps to work together, crafting compelling co-selling narratives that highlight the unique value proposition each partnership offers to the customer. Automation frees up time for both parties to collaborate on creating solutions that deliver tangible benefits to customers, ultimately leading to win-win-win situations for ISVs, AWS, and most importantly, the end customer.
The Road Ahead: Embracing AWS ACE with SaaSify
Undoubtedly, AWS ACE is a milestone step in the co-selling journey for ISVs selling through AWS Marketplace. However, keeping pace with the ever-evolving landscape can be challenging. Having a trusted partner by your side to navigate the complexities and maximize your success is invaluable. As AWS continues to transform its ACE program, SaaSify is committed to delivering comprehensive support to ISVs. We empower you to capitalize on the new opportunities AWS ACE presents, ensuring you reap the full benefits of this powerful co-selling program.Why Choose SaaSify as Your AWS ACE Partner?
With SaaSify, ISVs can:- Effortlessly Stay Updated: Our team of dedicated cloud professionals, with deep ties to the AWS Marketplace, keep you informed of all changes to AWS ACE. The SaaSify platform is built to adapt and reflect any updates from AWS, eliminating the need for you to constantly monitor changes. You can rely on us to keep you up-to-speed.
- Automate the ACE Pipeline: SaaSify’s Salesforce Application automates every stage of the co-selling lifecycle, from co-sell planning and referral/opportunity sharing to pipeline management and offer automation. This includes the automated mapping of new data models and fields introduced by AWS ACE. By automating these tasks, ISVs can dedicate more time to building valuable relationships and closing deals.
- Leverage Co-Selling Expertise: SaaSify’s extensive experience in driving AWS integration and co-selling for ISVs provides you with invaluable guidance. Our experts possess the knowledge needed to facilitate a smooth transition to AWS ACE, offering best practices and strategies to stay ahead of the curve.
