Category: Blog

Whenever making a business decision, you need to view it from three lenses, i.e. efficiency, revenue and scale. If your decision is unable to justify a return on all three or at least one of them, you may want to...

As an ISV, if you are planning to go live on Azure marketplace or have already published your offer, you would know that your offers can be public or private. Depending on the level of customization you wish to offer...

As an ISV, you can choose to make your offers Contact Me or Transactable offers. Put simply, you can either redirect your customers to share their interest in the offer, or enable them to transact or get the offer immediately,...

Selling in the Azure marketplace is not only about launching your SaaS offer or going live with it, but ultimately making sure that you are able to convert the offer into real sales and get the projected revenue. For a...

If you are a software seller, you need to establish a presence where your B2B buyers are. Conventionally, you might be using different online and offline sales channels to attract your B2B buyers. However, with an increase in cloud adoption,...

As a startup, there might be many channels that you would be exploring to sell your innovative solution. However, if you try to explore where your customers are, you’ll realize cloud marketplaces are the place to be. Invariably, you can...

If you are an ISV and are selling software as a service, you will know that with fierce competition in the market, you need to keep updating your sales playbook. While there are several practices that you must focus on...

Whether you are an ISV already in the marketplace or contemplating starting your journey, there are a few things about the cloud marketplace you should definitely know. This knowledge will enable you to accelerate your business growth in the cloud...

Whether or not you should start selling in cloud marketplaces can be a question that you may have for your ISV business. On the one hand, you may be unsure if you are ready for the cloud marketplaces. On the...

As an ISV, if you are still not exploring selling potential in cloud marketplaces, you are missing out on some big opportunities. Invariably, there are widespread opportunities waiting for you in the B2B SaaS marketplace which can help you catapult...

As an ISV, there will be several instances when you interact and converse with your existing or potential customers about the cloud marketplaces. To ensure maximum efficacy, you need to ensure that you are able to create value from each...

In one of our recent articles, we discussed how you can start your journey as an ISV in the AWS Marketplace. It commences with registering on the AWS partner portal. Now that you have registered yourself, and have taken care...