If you are a startup founder, AWS marketplace for startups is a great platform to create a presence in the right ecosystem to boost your sales. On the one hand, there are several benefits you can capitalize on to boost your sales. On the other hand, we have consolidated a few proven practices that can help you make the most of these benefits. Furthermore, with SaaSify Program for Startups, startups can get started with selling on AWS marketplace without any effort in a cost effective manner.
5 AWS marketplace for startups: Benefits with SaaSify
Let’s quickly start with the top 5 reasons why selling in AWS marketplace for startups can be a golden opportunity for you to make a dent to your SaaS business and how SaaSify helps.
1. Receive instant success
As a startup, gaining market credibility can take time, which results in longer sales cycles. However, when you sell in the AWS marketplace, you can close deals faster. Since you are selling through a credible platform, customers associate the same trust with your brand and make decisions faster. Invariably, you are able to receive instant success which boosts company morale and even acts as a proof of concept for subsequent sales. Pro tip: Use SaaSify to go live within a week without making any engineering changes and leverage pre-built integrations with AWS marketplace with APIs and webhooks for instant success.
2. Access a big market opportunity
The market opportunity in the AWS marketplace for startups is unparalleled. With 2 million+ active subscriptions, you will have direct access to customers looking for software that you are selling. Furthermore, most of these customers have pre-committed AWS spends that they will spend on your solution more seamlessly than the conventional route. At the same time, most enterprises today have shown a propensity to buying solutions through the cloud marketplaces, to avoid multiple vendor management and procurement friction. Finally, the market opportunity doesn’t come only from customers but also from resellers and other partners who further expand your potential customer base. Pro tip: Use SaaSify to create private and public offers to reach millions of new customers who prefer using cloud marketplaces than other sales channels.
3. Showcase success to investors
As a startup founder, receiving investments and funding is likely to be on one of the top positions of your priority list. When you have cloud marketplace commitment from your customers, it can be a critical factor impacting your funding potential positively. Since it shows that you already have future commitments secure, investors are likely to see your product as more credible, leading to greater valuation and funding. Pro tip: Use SaaSify to build start selling from day one and even explore co-selling to drive high cloud sales and showcase early returns.
4. Leverage ease of billing and operations
Most startups have a lean team and managing billing and operations for a large number of customers can be extremely difficult. However, when you sell through the AWS marketplace for startups, you don’t have to worry about billing your customers. Rather, your customer billing happens through AWS as a part of their consolidated deal. After the billing, you receive the payment from AWS based on your contract with AWS. Metering, billing, payment collection, everything is taken care of by AWS, ensuring that you can focus on your core business. Pro tip: Use SaaSify to create transactable offers where the onus of entire transaction is taken over by AWS marketplace and you simply receive the payment at the end of the cycle.
5. Participate in the AWS Startup Program
Finally, AWS runs the AWS Startup Program to provide the push and the boost that startups might need to achieve success in their marketplace journey. With a combination of technical enablement, go-to-market and sales enablement, this program provides startups with the support to build, market and sell their solutions.Pro tip: Use SaaSify expertise and GTM advisory to understand AWS startup program offerings, benefits, requirements are and how to use them.
Build
White glove support for listing along with $10,000 in AWS credits, to offset integration costs for launching an initial paid listing.
Market
Promotion of your SaaS app through AWS Marketplace solutions page with feature opportunities resources from Seller GTM Academy.
Sell
AWS manages billing, metering, payment collection and financial reporting, you receive AWS lead and opportunity referrals and access customer’s Enterprise Discount Program (EDP) commitment. Don’t forget to check out the eligibility requirements for the AWS Marketplace Startup Program to get started.
