What’s changed: Aligning Microsoft Azure IP co-sell with commercial marketplace
As an ISV, you might be wondering what exactly has changed with Multiparty Private Offers. It is easy to be confused, considering both selling through private offers in Microsoft commercial marketplace and Azure IP co-sell existed previously as well. However, with this latest development, Microsoft is bringing together these two, which existed in silos, into one program, with an aim to boost sales for software vendors. Some of the top changes include:- Earlier private offers could either be extended directly to customers or through partners enrolled in Microsoft CSP. Multiparty Private Offers has widened this scope, enabling all partners registered with Microsoft to extend private offers to their end customers.
- Till now, to be co-sell ready or to be Azure IP co-sell incentivized, ISVs could use contact me listing, however, after six months i.e. after December 2023, all offers must be transactable to leverage co-selling eligible.
- Taking cue from the point above, the initial private offer set up allowed partners to bill the offers from outside Microsoft’s commercial marketplace. However, with Multiparty Private Offers, customers purchase offers through the marketplace and Microsoft bills the customer.
- Subsequently, now, customers are able to utilize their Microsoft Azure Consumption Commitment (MACC) to purchase the transactable offers under Multiparty Private Offers, which was not possible earlier when customers purchased Contact Me offers from outside the marketplace.
