Step-by-Step Guide to Your First Google Cloud Marketplace SaaS Listing
As enterprise cloud adoption accelerates and companies increasingly favor digital procurement channels, having a Google Cloud Marketplace SaaS listing has become a major catalyst for growth in the SaaS ecosystem. Analyzing recent marketplace trends, Google Cloud’s market share has doubled since 2017, rising from 6% to 12% as of Q1 2025. The platform saw a turning point in 2022 (Q1–Q4), marked by a 200% surge in new cloud buyers. Since its launch in 2018, Google Cloud Marketplace has supported SaaS listings for buyers and sellers across more than 200 countries as of 2025. This shift highlights how a Google Cloud Marketplace SaaS listing is redefining procurement strategies, making it the preferred way for ISVs to reach and scale with global buyers through the GCP Marketplace.
If you’re looking to grow your SaaS business by creating a Google Cloud Marketplace SaaS listing, this blog is designed for you. It provides step-by-step guidance for listing your SaaS product on Google Cloud Marketplace and shows how platforms like SaaSify, a no-code self-service Cloud GTM solution, can simplify and streamline the entire process compared to traditional DIY methods.
In this blog, you’ll learn:
- What is Google Cloud Marketplace?
- Why ISVs are increasingly choosing to sell on Google Cloud Marketplace
- How to list a SaaS offer on Google Cloud Marketplace
- How SaaSify, a no-code Cloud GTM platform simplifies the entire listing lifecycle, from onboarding and metadata configuration to billing integration, identity management, and co-sell enablement
- How SaaSify simplifies your Google Cloud Marketplace success by enabling zero-downtime CMP migration, enhancing your listing experience, and helping you drive revenue beyond just listing your SaaS offer.
What is Google Cloud Marketplace?
The Google Cloud Marketplace is a robust platform that enables ISVs to list and sell their products, such as SaaS applications, virtual machine (VM) images, Kubernetes applications, and APIs, making it easy for enterprise buyers to discover, evaluate, purchase, and deploy these solutions directly within the Google Cloud ecosystem.
It streamlines the entire software procurement process by offering pre-configured deployment options and unified billing. ISVs can also expand their global reach and accelerate sales by co-selling alongside Google’s partner sellers.
Key Benefits for ISVs Selling on Google Cloud Marketplace
Selling on the Google cloud marketplace gives strategic edge to the ISVs, helping them to expand their global base, enhance sales, and capitalize of incentives to maximize their gains. Let us take a brief look at some of its key benefits for ISVs below:
Access to Google’s Global Customer Base
Global audience reach and AI-powered recommendation for your SaaS offer make Google Cloud Marketplace a strategic and effective partner sales channel for marketing your SaaS offer. Besides boosting your short-term gains, Google Cloud Marketplace can be strategically utilized to develop and build brand awareness on a global scale. The GCP Marketplace connects your offer with thousands of enterprise buyers from various industries. Many of them have pre-committed budgets for third-party solutions purchase. By listing your solution here, you’re putting your software in front of a pre-qualified, cloud-savvy audience with the budget, urgency, and technical needs aligned with your offering.
Accelerated Deal Cycles via Pre-Approved Procurement
One of the major hurdles in enterprise software sales is the procurement process. Google Cloud Marketplace helps eliminate this obstacle by allowing buyers to purchase software directly through their existing Google Cloud agreements. This means:
- No need for new vendor onboarding.
- SaaS spending counts toward Google Cloud’s committed use.
- Legal and billing processes are already streamlined.
According to an IDC report, deals made through the marketplace can close up to 45% faster than traditional procurement methods.
Unified Billing and Subscription Management
ISVs enjoy simplified billing since Google handles invoicing, collections, and remittances. Buyers receive a single, consolidated invoice from Google Cloud that includes both SaaS purchases and infrastructure costs. This billing integration is especially beneficial for usage-based pricing models Google manages the metering and dynamically bills customers based on their usage, allowing you to focus your internal resources elsewhere.
Growth-led empowerment and Co-Sell Opportunities
Google’s cloud marketplace offers tools, insights, and programs to help ISVs scale multi-dimensionally. ISVs can choose to study the buyers’ behavior through insights and build tailored strategies to benefit from current as well as upcoming trends and the cyclic sales opportunities.
One of the standout benefits of the Google Cloud Partner Advantage program is the opportunity to co-sell alongside Google’s extensive global sales team. When you co-sell, your SaaS offering can be:
- Recommended by partner sellers to buyers where your solution is a suitable fit.
- Included in multi-million enterprise deals along with other sellers’ offerings to solve specific needs of the buyer.
Google actively encourages its sellers to incorporate ISV solutions into their deals, which means they have a real incentive to introduce your product to the right clients.
Eligibility for Strategic Programs and Incentives
Selling on the GCP Marketplace opens up a range of ecosystem benefits, including:
- Marketplace Incentive Program (MIP): Earn credits and marketing development funds (MDF) based on your revenue transactions. Google uses the MDF incentives to collaborate with partners to drive sales and build awareness within the Google cloud ecosystem.
- Partner Engineering Support: Get expert advice on optimizing your listing, deployment architecture, and go-to-market strategies.
- Multiparty Private Offers (MPOs): Provide flexible pricing and contracting options for customers and partners in large, enabling ISVs to offer their best deals to secure long-term revenue recognition.
These programs are crafted not just to help you get listed, but to support your growth and scaling efforts.
How to List a SaaS Offer on Google Cloud Marketplace
There are two main ways to list your SaaS offer on the Google Cloud Marketplace
- In-house approach
- Using SaaSify’s no-code self-service platform
While some might prefer the traditional DIY route, it’s important to note that this method can demand significant resources, engineering know-how, and a considerable amount of time sometimes up to six months to get your listing live.
On the flip side, opting to list your SaaS offer on the Google Cloud Marketplace through SaaSify can save you a lot of hassle. It cuts down the listing time to just two weeks and equips your sales team with an intuitive, no-code cloud go-to-market platform that allows them to manage the entire marketplace workflow without needing to log into Google’s platform.
Plus, SaaSify makes co-sell collaborations a breeze, helping you quickly turn opportunities into closed deals with a seamless co-sell experience. If you’re using Salesforce or HubSpot, our no-code CRM connectors let you manage co-sell opportunities directly from your existing CRMs without any extra training required.
Let’s guide you through each of these processes so you can truly see the difference.
If you decide to list your SaaS offer manually on the Google Cloud Marketplace, here are the steps you’ll need to follow:
- Enroll in the partner program
- Review the marketplace listing requirements and get verified
- Sign up as a Cloud Marketplace Vendor
- Accept the Cloud Marketplace Vendor Agreement
- Choose your pricing model
- Validate your product and integrate it with Google Cloud Marketplace
- Add your product and pass the review
- Start selling on Google Cloud Marketplace
- For more details on each step, check out Google’s official platform.
Get Live on Google Cloud Marketplace with SaaSify in Two Weeks
1. Partner Onboarding
To get started, an ISV must join the Google Cloud Partner Advantage Program and sign the Google Marketplace Vendor Agreement, which governs how you transact on the platform. This includes:
- Accepting Google’s terms for monetization.
- Setting up your partner portal.
- Defining your company-level metadata.
SaaSify experts guide you through partner registration with pre-validated templates and best practices, including the documentation that you need to submit with Google.
2. Configuring Your SaaS Product for the Marketplace
This is where most ISVs start feeling the pressure. Google Cloud expects detailed product metadata, pricing models, UI assets, documentation, and integration configurations.
You’ll need to define:
- SaaS pricing (flat-rate, usage-based, tiered).
- Technical integration type (SaaS with customer-provisioned resources, managed service, etc.).
SaaSify understands that as a beginner, our partners may not be familiar with pricing structures or the best subscription models that drive initial sales. As such, our experts guide you with templates that suit your SaaS offers and your business objectives at the best. Our experts guide you through configuring everything via an intuitive, no-code dashboard, including metadata that optimizes your SaaS offers for enhanced visibility and increased engagements.
3. Integrating Your Offer with Google Cloud Marketplace
One of the most technically demanding steps is integrating with Google’s Cloud API to enable marketplace approval and get live for deployment. While this can be a time-consuming and resource-intensive job for ISVs, demanding expertise in coding and integrations, SaaSify ensures to simplify the entire API integration workflow through pre-configured templates, cutting short your deployment time to days instead of months with a manual approach.
Migrate to SaaSify for Enhanced CMP Experience
In our recent leadership sessions with ISVs using cloud GTM platforms, we observed key limitations in their existing Cloud Management Platforms (CMPs) especially in enabling seamless marketplace listing and efficient SaaS offer management. Many ISVs are hesitant to transition due to fears of downtime, business disruption, or even disqualification from hyperscaler marketplaces.
SaaSify removes these concerns by offering a no-code migration experience with zero downtime or business loss. Our expert team supports you through every step of the transition, helping you tap into multi-cloud expansion opportunities to broaden your SaaS reach and accelerate revenue.
With SaaSify, you gain a unified dashboard to manage multi-cloud listings and co-sell workflows without the friction of context switching
Beyond Listing: Transact, Optimize & Grow with SaaSify
Your partnership with SaaSify extends beyond listing. The next crucial venture is ensuring marketplace success through automation and on-demand expert advisory, and the ability to boost revenue operations at scale. While our experts guide you through the initial stages, we ensure to be available for you for strategic training and on-demand advisory services, enhancing your teams’ efficiency to ensure long-term marketplace success. With SaaSify cloud GTM platform, you can:
- Publish private offers to enterprise customers directly from the dashboard.
- Track buyer lifecycle metrics and usage patterns.
- Enable co-sell workflows with Google Cloud’s field teams.
- Customize pricing plans with discounts, seat-based billing, and free trials.
Conclusion
Among the leading hyperscalers, Google Cloud Marketplace has carved out a powerful position, not only as a distribution platform but as a co-sell engine that fuels growth, accelerates enterprise adoption, and simplifies procurement for cloud-native buyers.
However, many ISVs still grapple with a pressing challenge: how to list SaaS offer on Google Cloud Marketplace efficiently, accurately, and in a way that sets the stage for long-term success. Manual onboarding methods, complex API integrations, rigid billing models, and partner portal intricacies often slow down this journey and put strain on lean go-to-market teams.
That’s precisely where platforms like SaaSify are transforming the landscape.
With its no-code cloud GTM framework, SaaSify eliminates the need for extensive engineering support and enables product teams to own the entire listing lifecycle from offer creation and API fulfilment to billing, identity management, and co-sell activation. The platform empowers ISVs to go from “listing ready” to “live and transactable” in a matter of days, while ensuring every touchpoint aligns with Google’s marketplace standards.
Whether you’re planning your first marketplace listing or expanding across multiple clouds, embracing a smart GTM platform like SaaSify can turn your listing into a growth lever – not just a checkbox.
So, are you ready to simplify your path to Google Cloud Marketplace success?
