Automate Co-sell Journey: Leverage newly launched AWS Partner Central API for Selling

In a groundbreaking move, AWS has launched the AWS Partner Central API for Selling, a major enhancement that allows AWS Partners to seamlessly integrate their Customer Relationship Management (CRM) systems with AWS Partner Central. This advanced API enables ISVs to automate the creation and management of APN Customer Engagements (ACE) opportunities directly within their CRM systems. This innovation is a significant upgrade from the previous Amazon S3-based CRM integration, offering ISVs new ways to streamline co-selling and foster faster, more efficient collaboration. As an early advocate for the transformative power of bringing together AWS ACE & CRM systems, SaaSify is proud to support the AWS Partner Central integration with CRMs like Salesforce. Our mission is to empower ISVs to leverage the AWS Partner Central API for co-selling, enabling businesses to scale their efforts without ever leaving their CRM systems. With a deep commitment to unlocking new levels of efficiency, flexibility, and growth potential for our partners, SaaSify is driving the future of co-selling in the cloud ecosystem.

Historically, AWS Partner Central has supported Amazon S3-based CRM integration, however, this API provides improved efficiency, scale, and error handling, and is available to all AWS Partners. It provides ISVs an unparalleled opportunity to create, update, view, and assign opportunities, as well as accept invitations to engage on AWS referrals. Integrating the AWS Partner Central API can revolutionize sales and streamline workflows with AWS ACE Connectors for ISVs. However, the complexity of custom coding and the need for engineering resources often pose significant challenges, particularly for teams with limited technical bandwidth. Some key challenges include:

• Custom coding for CRM integration: Connecting AWS Partner Central API with your CRM system requires tailored code, which can be time-consuming and resource-intensive.
• Strained engineering resources: Engineering bandwidth is critical for a smooth integration, which may overburden teams already managing other high-priority tasks.
• Developer upskilling: To manage integrations effectively, teams may need additional training and expertise in custom coding and API management.
• Complex integration tasks: From creating opportunities and accepting referrals to viewing all opportunities, each step requires meticulous custom coding to create seamless workflows.

While AWS provides a comprehensive repository of use cases and code samples to simplify the process, the integration remains engineering heavy. Whether it's building the basic connection between AWS Partner Central API and your CRM or managing custom workflows, each step demands significant engineering effort.

As an official partner helping ISVs leverage the AWS Partner Central API, SaaSify not only resolves the pain points commonly faced by partners, but also adds exceptional value to streamline co-selling and unlock unprecedented growth. Through its no-code AWS ACE-CRM connector, SaaSify eliminates the need for custom coding for integrating with the AWS Partner Central API. This means ISVs can bypass the complexities of API development, saving time and resources that would otherwise be spent on coding or using tools like Postman to integrate and sell through AWS. With SaaSify, ISVs can skip the technical hurdles of custom coding while still harnessing the full power of the AWS Partner Central API. In addition to simplifying the selling process, SaaSify unlocks valuable features that go beyond what traditional integrations offer, providing ISVs with:

• Bi-Directional Opportunity Sync: create, update, view, and assign opportunities, as well as accept invitations to engage on AWS referrals within their CRM, with near real time sync to AWS ACE, ensuring that every opportunity is up-to-date.
• Effortless Opportunity Creation: Easily convert CRM opportunities into AWS ACE co-sell deals and retrieve a list of their solutions on AWS Partner Central, and associate specific solutions, AWS products, or AWS Marketplace offers with opportunities as needed.
• Real-Time Collaboration with AWS Sellers: ISVs can engage with AWS field sellers in real time, ensuring quick and efficient co-sell collaboration without toggling between platforms.
• Instant Updates and Notifications: Receive real-time status updates and alerts via Slack, Email, or preferred communication channels to keep teams aligned and responsive.
• Dynamic Insights Dashboard: Gain valuable insights into your co-sell performance with an intuitive, customizable dashboard, empowering strategic decision-making and fostering deeper AWS partnerships.

By offering the API integration with no technical hurdles, SaaSify maximizes efficiency by automating ACE Pipeline Management

The AWS Partner Central API for Selling is designed to simplify real-time data synchronization, reduce manual tasks, and enhance collaboration for ISVs. With SaaSify’s connector, businesses can completely eliminate the need for custom coding while leveraging all the benefits of this new API. This partnership marks a significant milestone for ISVs, offering a smoother, more efficient integration process than ever before. With SaaSify as an official integration partner, ISVs can now experience the full power of AWS Partner Central API without the technical complexity, making it easier than ever to scale their co-selling efforts and achieve greater success in the cloud ecosystem.