Introduction
For ISVs, co-selling with AWS ACE has become essential to driving software sales. However, many struggle to fully capitalize on its benefits due to various operational challenges. Those relying on manual management of the AWS ACE pipeline—constantly switching between Salesforce (CRM) and ACE pipeline manager—often face significant drops in productivity, poor employee experiences, frequent errors, and missed opportunities. The manual approach to handling both inbound and outbound co-selling opportunities can lead to inconsistent user adoption and lost revenue potential.In recent years, ISVs have sought to streamline their processes through in-house custom-build Salesforce-ACE integrations. While this approach can boost operational efficiency, custom integrations are typically expensive, resource-intensive, and demand substantial engineering bandwidth. As a result, many ISVs find this approach inefficient despite some gains in productivity.Enter third-party connectors like SaaSify’s Salesforce Connector for AWS ACE. These connectors effectively solve the challenges associated with manual pipeline management, while also eliminating the downsides of custom integration. By automating ACE pipeline management with SaaSify’s solution, ISVs can unlock numerous benefits—ranging from optimized resources to streamlined workflows—ultimately achieving greater efficiency across the board. Some of the top benefits include:
Increased operational efficiency without context switching
One of the most significant productivity killers for sales teams is context switching—moving back and forth between different platforms to manage their workflows. When sales teams need to navigate between Salesforce and the ACE pipeline manager, it not only disrupts their focus but also drains time and energy that could be better spent on strategic selling activities. SaaSify’s Salesforce Connector for AWS ACE eliminates this problem entirely.By integrating co-selling processes directly into Salesforce, sales reps no longer need to leave their familiar CRM environment to handle inbound or outbound co-sell opportunities. Everything happens within Salesforce, seamlessly. This reduction in context switching translates to significantly higher operational efficiency, allowing teams to focus on what they do best—closing deals.
No need for additional team training
Introducing new tools into a sales process often comes with a hidden cost: the need for additional training. Managing both Salesforce and the ACE pipeline manager typically requires sales teams to learn new systems, adapt to different workflows, and often endure a steep learning curve. This not only leads to frustration but also diverts resources away from selling. Additionally, onboarding new hires with expertise in both platforms can be expensive, requiring investments in recruitment, onboarding, and continuous training.SaaSify’s connector side steps all of these challenges. By embedding co-sell opportunities (sending and receiving) directly into Salesforce, it allows sales teams to continue using the platform they’re already proficient in, with no need for extra training or system expertise. This ease of use enhances overall employee experience, fosters quicker adoption of co-selling practices, and ensures teams remain focused on driving revenue without the distraction of learning and managing multiple tools.
Enhanced productivity and faster sales through a familiar interface
A major driver of success for any sales team is the ability to remain productive and focused on revenue-generating activities. By leveraging SaaSify’s Salesforce Connector for AWS ACE, ISVs can significantly enhance their sales teams’ productivity. Since the entire ACE pipeline is managed from within the familiar Salesforce interface, sales reps are no longer burdened by switching between platforms or dealing with unfamiliar tools. This allows them to dedicate more time to high-value tasks such as engaging with prospects, refining their pitches, and closing deals.Additionally, by using a familiar platform, sales teams can quickly and efficiently send and manage co-sell opportunities, leading to faster deal closures and an accelerated sales cycle. At the same time, the bandwidth often dedicated for multiple data entry instances is completely eliminated. The reduction in time spent on operational tasks means that sales targets are met more consistently, and higher sales volumes are achieved. The familiar interface ensures that the learning curve is minimal, allowing teams to hit the ground running and contribute to business outcomes with greater speed and efficiency.
Optimal resource utilization
Effective resource utilization is crucial for ISVs looking to maximize operational efficiency and drive business growth. SaaSify’s Salesforce Connector for AWS ACE empowers ISVs to optimize their resources in multiple ways.First, by automating the management of co-sell opportunities, the connector eliminates the need to allocate additional headcount solely for pipeline management. Sales teams can focus on closing deals rather than getting bogged down by the administrative overhead of coordinating opportunities across platforms. Second, this automation eliminates the necessity of diverting engineering resources to develop and maintain custom Salesforce-ACE integrations. Instead, those valuable engineering hours can be redirected towards innovation and product development, where they are more impactful. Lastly, by streamlining processes through automation, the connector ensures that ISVs are utilizing their existing workforce more effectively, allowing for optimal performance without overextending budgets or resources.
Data-driven decision-making
SaaSify’s Salesforce Connector for AWS ACE empowers ISVs with a comprehensive, customizable insights dashboard, providing an all-encompassing view of their co-sell performance and opportunities. This dashboard aggregates critical data such as co-sell leads and opportunities shared, referral types, revenue figures, co-sell pipeline status, win rates, and even comparative performance on the AWS leaderboard.With this level of visibility, ISVs can continuously assess their sales strategies and make data-driven decisions that directly influence their bottom line. Whether it’s determining the effectiveness of their co-selling efforts, identifying bottlenecks in the pipeline, or pinpointing best practices that contribute to higher win rates, the insights from the connector equip sales leaders with the information they need to fine-tune operations.
Greater accuracy and forecast precision
Automation brings with it the promise of accuracy, and SaaSify’s Salesforce Connector for AWS ACE delivers on that front by significantly minimizing the risk of data entry errors. With the connector in place, ISVs no longer need to manually input the same data across multiple platforms—once data is entered into Salesforce, it’s automatically converted into co-sell opportunities in the ACE pipeline manager, reducing duplication and the potential for mistakes.This level of accuracy extends beyond just reducing errors—it also enhances forecast precision. Since the data within Salesforce is consistent and reliable, ISVs can generate highly accurate forecast reports for each co-sell opportunity, enabling better planning and resource allocation. These forecasts offer sales teams and leadership more precise insights into potential revenue, helping them anticipate future performance with greater confidence.
Stay on top of all updates without any effort
The automation capabilities of SaaSify’s Salesforce Connector for AWS ACE extend far beyond merely creating and receiving co-sell opportunities within Salesforce. One of the standout benefits of the connector is its seamless auto-sync functionality, which ensures that any updates made to Salesforce Opportunity objects are automatically reflected in the corresponding co-sell opportunities in the ACE pipeline manager. This bi-directional sync happens in real-time, without the need for any manual intervention, drastically reducing the operational burden on sales teams.This synchronization ensures that all changes—whether they are updates to deal stages, pricing, or customer details—are consistently reflected across both platforms. Complementing the auto-sync is the connector’s logging feature, which tracks every sync event between Salesforce and the ACE pipeline manager. This logging function provides ISVs with peace of mind, as it helps ensure that every sync has been completed successfully and allows for easy troubleshooting in the event of an issue. By eliminating the need for manual updates, ISVs can save time, reduce errors, and enhance operational efficiency, enabling them to focus more on driving sales than managing data flows.
Increased transparency and accountability
One of the most significant pain points for ISVs has historically been the lack of transparency and accountability when managing co-sell opportunities across multiple platforms. Without proper visibility, sales, RevOps, and finance teams often found themselves chasing updates and wasting valuable time switching between systems to track the progress of their deals. SaaSify’s Salesforce Connector with automation addresses this challenge head-on by providing a unified interface within Salesforce where teams can track the status of each co-sell opportunity—from draft to published, accepted, or approved.This increased transparency fosters near real-time visibility into the sales cycle, empowering teams to make informed decisions without the need to toggle between platforms. Furthermore, the enhanced visibility boosts accountability, making it clear who is responsible for each stage of the sales process. With a clear view of opportunity statuses and the actions required to move deals forward, teams can work more collaboratively and efficiently, ensuring faster turnaround times and better overall sales performance.
Conclusion
In conclusion, automating ACE pipeline management with SaaSify’s Salesforce Connector offers ISVs an array of powerful benefits that streamline operations, enhance productivity, and drive revenue growth. By eliminating the need for manual data entry, context switching, and custom integrations, ISVs can optimize resource utilization and focus their efforts on closing deals. Get in touch with a SaaSify expert today to learn more about the benefits of automating ACE pipeline management and how it can work for your business.
