2024 Summed Up: Empowering ISVs for What’s Next
2024 has been a pivotal year for Independent Software Vendors (ISVs) in the rapidly evolving cloud marketplace ecosystem. The year has seen several groundbreaking advancements, from the launch of APIs designed to streamline co-selling processes to the introduction of new functionalities like Buy with AWS, all of which have been aimed at creating enhanced experiences for both ISVs and end-users. As hyperscalers continue to innovate and push the boundaries of the cloud marketplace, SaaSify has been right at the forefront, enabling ISVs to effortlessly integrate and leverage these advancements to maximize their potential and drive impactful results.In line with the continued evolution of the cloud marketplace, SaaSify has rolled out significant updates throughout 2024 to empower ISVs for what lies ahead. The highlights of this year’s progress include the expansion of official partnerships, enhanced automation tools, and the further refinement of co-selling functionalities. These developments have collectively enabled ISVs to accelerate their revenue streams, streamline their internal processes, and offer an optimized experience to both their customers and internal teams.Here’s a deeper look into the key milestones SaaSify achieved in 2024 and how we’re helping ISVs stay ahead in an increasingly competitive and fast-paced cloud marketplace.
Accelerate software procurement and revenue acceleration
One of the core focuses of SaaSify in 2024 has been enabling ISVs to fast-track the software procurement process and boost their revenue acceleration. With a strong emphasis on automation and process optimization, SaaSify empowers ISVs to gain efficiency across multiple sales channels, from direct customer engagement to collaborating with channel partners and co-selling teams.
Private offer automation with CRM
SaaSify’s private offer automation allows ISVs to create private offers for direct customers or channel partners directly within their CRM systems. This integration ensures that CRM objects can be seamlessly converted into private deal fields, which are auto-populated once mapped, significantly reducing the time and effort required for offer creation. By automating the process, SaaSify helps ISV teams accelerate the adoption of private offers while minimizing the risk of manual errors, ensuring greater accuracy and speed in closing deals. CRM connector for Co-selling
SaaSify’s CRM connector is a game-changer for ISVs looking to accelerate their co-selling efforts with leading cloud hyperscalers such as AWS, Azure, and GCP. With this tool, ISVs can seamlessly create outbound co-sell opportunities and accept inbound leads from hyperscaler field sellers—all from within their CRM platform. Automation of data sync between the CRM and the marketplace platform, helps streamline communication and coordination. As a result, ISVs can save up to 900+ hours and realize up to 50% in cost savings, enabling them to focus more on driving business growth rather than managing tedious administrative tasks. 
Tentative forecast report
SaaSify also introduced a sophisticated forecast report feature. It provides ISVs with precise forecasts for each cloud marketplace transaction, enhancing the transparency and accuracy of their sales pipeline. Additionally, by automating key processes—such as private offers, co-sell opportunities, and marketplace listings—SaaSify minimizes the chances of missed opportunities and rejected deals, ultimately improving revenue accuracy. Real-time data synchronization ensures that ISVs have up-to-date information to make informed decisions, resulting in more accurate forecasting and better sales outcomes. Streamline ISV and user experience
SaaSify is dedicated to enhancing the accessibility and usability of cloud marketplaces for both ISVs and end-users. By introducing new, intuitive features, SaaSify simplifies the process for ISVs to offer and renew their products while providing a seamless purchasing experience for end-users. This ensures a smoother transaction process and a more efficient engagement across the cloud marketplace ecosystem. Offer management and renewal
Managing listings and offers on cloud marketplaces can often be a complex and time-consuming task. SaaSify significantly simplifies this process. It enables ISVs to easily create, update, and renew offers directly from their CRM system, streamlining the management of ongoing deals, tracking their status, and monitoring renewal timelines. This automation eliminates the need for manual updates across multiple platforms, reducing both the time spent on administrative tasks and the risk of errors. Moreover, automated renewal reminders ensure that offers remain active without the need for constant manual oversight, making the process more efficient and reducing the chances of missed opportunities. Buy with AWS
SaaSify is at the forefront of enhancing the “Buy with AWS” functionality for its customers, and it also enables ISVs to take full advantage of this feature. The “Buy with AWS” functionality enables partners to transform their websites into fully transactable storefronts, where AWS handles all financial transactions, ensuring transparency, security, and reliability. ISVs can integrate actionable call-to-action buttons such as “Buy with AWS,” “View Offers on AWS,” “Try Free with AWS,” “Request Private Offer,” and “Request Demo” directly on their websites. As one of the pioneering integration partners for this functionality, SaaSify allows ISVs to seamlessly convert their websites into fully operational storefronts with zero engineering effort. Additionally, SaaSify ensures that all lead and transaction data generated through “Buy with AWS” is automatically synchronized with the ISVs’ preferred CRM system, enhancing operational efficiency and data accuracy for both ISVs and their channel partners.
Official AWS Partner Central API Partner
SaaSify is proud to be an official partner for the AWS Partner Central API for Selling, a significant enhancement (by AWS) that enables ISVs to seamlessly integrate their CRM systems with AWS Partner Central. Through SaaSify’s no-code AWS ACE-CRM connector, ISVs can bypass the complexities of custom coding and API development, saving valuable time and resources. Instead of relying on traditional methods like using Postman for integration, ISVs can effortlessly sync their CRM systems with AWS Partner Central, ensuring a smoother sales process. This integration streamlines offer management, transaction tracking, and partner engagement, enabling ISVs to efficiently sell through AWS without the technical burden of building custom integrations. Simplify Migration to SaaSify
As ISVs continue to embrace the cloud, SaaSify offers a seamless, cost-effective migration process that eliminates the typical complexities. With SaaSify, your original listing remains active throughout the migration, ensuring there is no disruption in your sales or visibility. Whether you choose to migrate via the Azure Marketplace, AWS Marketplace, or reach out directly to our team, the process is straightforward and hassle-free. Seamless migration process
- Get Started: Sign up for SaaSify through Azure Marketplace, AWS Marketplace, or directly connect with our team to initiate the process.
- Connect Your Cloud Marketplace: Grant us access to manage your listings, enabling us to publish, transact, and optimize your offers—without the need for any engineering changes.
- Import Data: Effortlessly import your historical and current listings, private offers, customer data, usage insights, and workflow reviews.
- Setup & Test: Configure activation rules (automatic or manual), integrate your preferred CRM, and customize the setup according to your needs.
- Update URL: Simply copy the technical configuration details from SaaSify and update your Cloud Marketplace portal with the new activation URL.
- Go Live: Once you’re satisfied with the tests and validations, your listing is live and fully operational on SaaSify.
Zero revenue sharing
SaaSify distinguishes itself in the SaaS enablement space by offering a zero revenue-sharing model, which is rare among platforms in this category. While many competitors take a percentage of each sale or impose additional fees once certain sales thresholds are met, SaaSify allows ISVs to retain 100% of their earnings from the marketplace. This means there are no revenue splits, enabling you to keep the entirety of your earnings and maximize your profitability as you scale your business. With this transparent, straightforward approach, SaaSify empowers ISVs to focus on growth without worrying about hidden fees or revenue deductions. Partial and complete automation
In 2024, SaaSify also added flexibility to its automation capabilities, catering to different business needs. Our semi-automated approach with custom field mapping allows you to manually map specific fields between your CRM and hyperscaler, ensuring that unique workflows are accommodated. Once the fields are mapped, the system automatically populates them during the co-sell creation process, significantly reducing the time spent on repetitive tasks. Additionally, the automatic synchronization feature ensures that any updates made to CRM opportunities are reflected in hyperscaler co-sell data instantly, saving you time and reducing manual effort.For businesses managing a high volume of co-sell opportunities, SaaSify offers a fully automated approach that further optimizes efficiency. The complete lifecycle automation streamlines every step of the co-sell process, from drafting opportunities in your CRM to submitting and updating them in hyperscalers. Scheduled synchronization ensures that your hyperscaler deals always reflect the latest CRM data, maintaining data accuracy and reducing lag. With these robust automation features, SaaSify makes it easy to scale your operations without compromising on efficiency or accuracy.
Gearing up for 2025: What’s in Store
As we look ahead to 2025, SaaSify is poised to further revolutionize the way ISVs operate in the cloud marketplace ecosystem. The coming year will bring even more cutting-edge advancements and refined features to help ISVs scale their operations, boost revenue, and optimize processes with greater ease and accuracy. Here’s a deeper look into what ISVs can expect in the year ahead: - Improving Marketplace Operations: Continuing to optimize processes that support ISVs’ engagement with cloud marketplaces.
- Facilitating Revenue Operations: Implementing more tools to support ISVs in driving revenue and expanding market presence.
- Strengthening Automation Capabilities: Introducing even more advanced automation features to ensure ISVs can maximize efficiency and focus on scaling their business.
With an eye on operational excellence, revenue acceleration, and smarter automation, SaaSify remains committed to empowering ISVs and supporting them through the dynamic landscape of the cloud marketplace. 2025 promises to be another transformative year for ISVs, and SaaSify is ready to continue enabling their growth and success in the cloud marketplace. 
As one of the pioneering integration partners for this functionality, SaaSify allows ISVs to seamlessly convert their websites into fully operational storefronts with zero engineering effort. Additionally, SaaSify ensures that all lead and transaction data generated through “Buy with AWS” is automatically synchronized with the ISVs’ preferred CRM system, enhancing operational efficiency and data accuracy for both ISVs and their channel partners.
