Category: Blog

As an ISV, one of your primary goals to build presence in the Microsoft marketplace would be to generate and close more leads to see an upward trajectory in revenue. Invariably, you need to have a robust plan in place...

If you are an ISV planning to sell your solutions in the Azure marketplace or have already established a presence there, Microsoft Azure Consumption Commitment or MACC is something you should definitely know about. Chances are you might have moved...

We have earlier talked about how co-selling with commercial marketplaces is integral for ISVs to increase their sales. Invariably, each marketplace has its own co-selling initiatives and programs that ISVs can leverage. The topic of discussion for this article is...

Selling in the cloud marketplace is a no-brainer for ISVs who want to capitalize on committed spends of their customers as well as reach customers globally. Invariably, depending on which commercial marketplace your customers are present, as an ISV, you...

Once you have successfully published your SaaS offer in the cloud marketplace, the natural next expectation is to make your first cloud marketplace sale. There are several ways this can play out. If you have existing customers in the cloud...

As an ISV, if you start selling in the cloud marketplace or are contemplating your move there, you are likely to come across a series of challenges. In our experience of publishing 100+ solutions for ISVs from across the globe,...

As an ISV, if you have decided to explore cloud marketplaces as an alternative sales channel to capitalize on committed spends and address customer expectations, you have taken your first step towards global expansion. However, it is equally important to...

Whether you have an established ISV business seeking to explore new sales channels or trying to address the dynamic needs of your customers with committed cloud spends, selling in the Azure marketplace can be a great solution. However, you can’t...

As an ISV, if you are selling in the cloud marketplaces, you have already unlocked an incredible growth opportunity to capitalize on committed spends of your customers as well as facilitate geographical expansion. However, if you feel you are all...

As an ISV, if you are contemplating moving to the cloud marketplace, you must spend some effort and energy to understand how you will measure your success in this new sales channel. Like any other means of selling, you need...