Category: Blog

As an ISV, if you want to sell in the cloud marketplaces, it doesn’t start with your first customer once you publish an offer. Rather, it starts way before when you have to convince your executive leadership to start your...

As an ISV, when you take your SaaS offer to the Azure marketplace, a key element that you need to decide is the SaaS pricing strategy you will follow. Essentially, your SaaS pricing strategy should include all questions that your...

Once you have published your solution in the cloud marketplace, the obvious next step is to drive customers towards your listing. However, the objective is not only to direct traffic but to ensure that cloud marketplace customers buy your SaaS...

With cloud computing becoming a mainstay across industries, the reliance of ISVs and consumers on the cloud as a means to store, process, manage and transact their data is on the rise. However, like any other on premise solution, the...

As an ISV, you would understand that there are several benefits you can leverage by selling on the Cloud Marketplaces. Ability to capitalize on the committed spends of your existing customers, accelerating time to revenue, are just a few reasons...

As an ISV, one of your primary goals to build presence in the Microsoft marketplace would be to generate and close more leads to see an upward trajectory in revenue. Invariably, you need to have a robust plan in place...

If you are an ISV planning to sell your solutions in the Azure marketplace or have already established a presence there, Microsoft Azure Consumption Commitment or MACC is something you should definitely know about. Chances are you might have moved...

We have earlier talked about how co-selling with commercial marketplaces is integral for ISVs to increase their sales. Invariably, each marketplace has its own co-selling initiatives and programs that ISVs can leverage. The topic of discussion for this article is...

Selling in the cloud marketplace is a no-brainer for ISVs who want to capitalize on committed spends of their customers as well as reach customers globally. Invariably, depending on which commercial marketplace your customers are present, as an ISV, you...

Once you have successfully published your SaaS offer in the cloud marketplace, the natural next expectation is to make your first cloud marketplace sale. There are several ways this can play out. If you have existing customers in the cloud...

As an ISV, if you start selling in the cloud marketplace or are contemplating your move there, you are likely to come across a series of challenges. In our experience of publishing 100+ solutions for ISVs from across the globe,...

As an ISV, if you have decided to explore cloud marketplaces as an alternative sales channel to capitalize on committed spends and address customer expectations, you have taken your first step towards global expansion. However, it is equally important to...