SaaSify

Winning in the Cloud Partner Economy

A Practical Playbook for SaaS Founders, ISVs & Partner Leaders

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What You'll Learn Across the Series

Live Webinars

Webinar 1

Is Partnering with Hyperscalers Worth It?

  • + Understand when cloud partnerships are worth pursuing and when they’re not
  • + Learn how leading ISVs overcome the fear of competition with cloud providers
  • + Get strategic clarity on building trust, credibility, and early traction with hyperscalers
August 21st, 2025 | 09:30 AM PDT

Webinar 2

How to Build a Repeatable GTM Engine with AWS, Microsoft & Google

  • + Learn how to engage cloud field sellers and accelerate co-sell motions
  • + Navigate key programs like AWS ACE, Microsoft Co-Sell, and Google Partner Advantage
  • + Get the tools to stand out, stay aligned, and drive measurable pipeline
September 4th, 2025 | 09:30 AM PDT

Webinar 3

From Cloud Curious to Cloud Powerhouse

  • + Explore how to evolve from opportunistic co-sell to strategic alignment
  • + Learn how to resource, measure, and sustain a high-performing cloud motion
  • + Tie your offering into hyperscaler priorities like AI, compliance, and modernization and get a checklist of what a standout offer looks like
September 18th, 2025 | 09:30 AM PDT

Presented by SaaSify x Flosum

☁️
Cloud providers like AWS, Microsoft, and Google Cloud have redefined how software companies go to market by transforming revenue operations and reshaping how customers buy.
📊
But managing hyperscaler listings, co-sell, and private offers manually can be fragmented, and hard to scale.
🎤
That’s why we’re bringing an insight-packed 3-part webinar series led by:
Cathleen Nelson
Cathleen Nelson
VP, Partners & Cloud Sales at Flosum
Manesh Raveendran
Manesh Raveendran
CEO of Spektra Systems
Together, they’ll share firsthand what works and what doesn’t, when building cloud partnerships that scale.
Cloud Integration
Flosum Salesforce Integration

After This Series, You’ll Be Able To

✓

Unlock pre-committed cloud budgets through private offers and co-selling.

✓

Accelerate sales cycles by streamlining the procurement process.

✓

Leverage CRM automation to co-sell at scale, driving larger and faster deals

SaaSify in Action
Powering GTM at Scale

SaaSify enables ISVs like Flosum to automate their end-to-end cloud GTM—without leaving their CRM. With SaaSify, you get

Feature Cards
Salesforce-native CRM GTM
100% no-code integration
900+ hours saved annually
80% fewer marketplace flows
RESERVE YOUR SEAT NOW FOR THE FULL SERIES

Meet the Speakers

image 7

Cathleen Nelson

VP of Partners and Cloud Sales – Flosum

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Cathleen Nelson

Cathleen Nelson is a seasoned alliances and go-to-market executive with over 15 years of experience building high-impact partnerships across the cloud ecosystem. She has led global partner and marketplace strategies at companies like Solo.io, JFrog, and Flosum—driving tens of millions in revenue through co-sell, cloud-native bundling, and ecosystem-led growth with AWS, Microsoft, and Google Cloud.

Cathleen is known for launching partner programs from the ground up, navigating complex hyperscaler relationships, and transforming cloud marketplaces from "nice to have" into primary revenue channels. She regularly advises startups and scale-ups on how to align with cloud providers without losing control of their vision, customers, or roadmap.

Currently VP of Partners and Cloud Sales at Flosum—and founder of Ad Astra Partnerships—Cathleen brings a practical, no-fluff perspective to cloud partnering that cuts through hype and delivers results.

Manesh img

Manesh Raveendran

Founder and CEO – Spektra Systems

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EXCLUSIVE WEBINAR SERIES

Unlock the Secrets to Hyperscaler Success

A comprehensive 3-Part Webinar Series designed for Cloud Alliance Leaders, ISVs & Partner Marketers

🎯
Expert Insights
🚀
Growth Strategies
💡
Industry Secrets
2025 © Spektra Systems LLC. All rights reserved.
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Scott Smith

“SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

teradata
Sonrai SaaSify client
Paloalto Networks SaaSify client
Nutanix SaaSify client
EZDI SaaSify client
ESri SaaSify client
Datadx SaaSify client
AVEVA SaaSify client

ACE Your Cloud Marketplace Game



    By submitting this form, you agree to our Terms & Privacy Policy.

    Scott Smith

    “SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

    teradata
    Sonrai SaaSify client
    Paloalto Networks SaaSify client
    Nutanix SaaSify client
    ESri SaaSify client
    Datadx SaaSify client
    AVEVA SaaSify client
    MadeinWeb
    solo.io
    Flossum
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    Book a Free Demo!

      Join 100+ ISVs using SaaSify to Power Marketplace Sales

      Scott Smith

      “SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

      teradata
      Sonrai SaaSify client
      Paloalto Networks SaaSify client
      Nutanix SaaSify client
      EZDI SaaSify client
      ESri SaaSify client
      Datadx SaaSify client
      AVEVA SaaSify client

      ACE Your Cloud Marketplace Game

        By submitting this form, you agree to our Terms & Privacy Policy.

        Scott Smith

        “SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

        teradata
        Sonrai SaaSify client
        Paloalto Networks SaaSify client
        Nutanix SaaSify client
        EZDI SaaSify client
        ESri SaaSify client
        Datadx SaaSify client
        AVEVA SaaSify client

        ACE Your Cloud Marketplace Game



          By submitting this form, you agree to our Terms & Privacy Policy.

          Scott Smith

          “SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

          teradata
          Sonrai SaaSify client
          Paloalto Networks SaaSify client
          Nutanix SaaSify client
          EZDI SaaSify client
          ESri SaaSify client
          Datadx SaaSify client
          AVEVA SaaSify client

          ACE Your Cloud Marketplace Game



            By submitting this form, you agree to our Terms & Privacy Policy.

            Scott Smith

            “SaaSify supported Willow in making our WillowTwin solution commercially transactable in Azure Marketplace. We found the team extremely responsive and supportive, ensuring actions were followed up and commitments were met on time.”

            teradata
            Sonrai SaaSify client
            Paloalto Networks SaaSify client
            Nutanix SaaSify client
            EZDI SaaSify client
            ESri SaaSify client
            Datadx SaaSify client
            AVEVA SaaSify client

            ACE Your Cloud Marketplace Game



              By submitting this form, you agree to our Terms & Privacy Policy.