October
28
09:30 AM
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Event Details
Marketing Development Funds (MDF), Proof-of-Concept (POC) credits, and incentive programs are often underutilized due to complex, manual processes. This session explores how automation unlocks these dollars to fuel GTM.
Key Takeaways:
- Current state of hyperscaler funding models in 2025.
- Step-by-step: how to apply, track, and reconcile funds without manual spreadsheets.
- How to tie funding utilization directly to pipeline growth.
- Tips to avoid audit risks while scaling fund usage.
Speakers
Manesh Raveendran Pillai
CEO & Founder at Spektra Systems
SPEKTRA SYSTEMS
CEO & Founder at Spektra Systems
SPEKTRA SYSTEMS
Specialized in thought leadership and building end to end technology solutions in cloud computing, data platforms and DevOps with key focus on hybrid workloads. Works with CXOs on understanding Business Problems and designs systems to deliver customer success through Spektra Systems’ innovative cloud solutions and services.
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