About Sysdig
Sysdig is a cloud-native security platform built on runtime insights, giving security and development teams real-time visibility into threats, vulnerabilities, and active risk across cloud environments. Named a Leader in the Forrester Wave for CNAPP, Sysdig serves enterprise customers who can't afford to compromise on security speed or precision. Its platform spans posture management, workload protection, and cloud detection and response — all powered by open-source innovation through Falco.
AWS Marketplace Became a Primary Procurement Channel — Fast
As AWS Marketplace expanded as a preferred procurement channel for enterprise customers, deal volume at Sysdig grew rapidly. Enterprise buyers increasingly wanted to transact through the Marketplace, and Sysdig needed to be ready to meet them there.
The opportunity was clear. But the infrastructure to support it at scale wasn't. Sysdig's transaction workflows were not built to handle the volume, complexity, or coordination demands that came with serious Marketplace growth.
Scaling Marketplace Transactions Across a Global Sales Org
Sysdig needed the systems and processes to operate at Marketplace scale efficiently. Two core problems stood in the way.
Aligning on pricing, approvals, and deal structure required manual back-and-forth with no automated routing. Each round added days to the cycle, creating measurable drag on sales velocity.
Offer status was tracked manually across emails and spreadsheets, with no single view of what was in flight. Leadership lacked visibility to forecast Marketplace revenue accurately.
From Ad Hoc Coordination to a Guided, System-Driven Process
Sysdig evaluated what it would take to bring real structure and automation to its Marketplace workflows. Three capabilities made the difference:
End-to-End Marketplace Order Management
SaaSify implemented its Marketplace Order Management platform to bring structure and automation to Sysdig's private offer workflows. Instead of relying on ad hoc coordination, Sysdig moved to a guided, system-driven process that aligned all stakeholders around a single workflow.
What the Platform Delivers
Sales teams initiate offers through a structured interface. Approval workflows are automatically triggered and routed, eliminating manual follow-ups.
Every Marketplace offer tracked within a single system of record from creation through completion with real-time visibility into deal status and pipeline.
Sales, alliances, sales ops, and revenue ops teams work from a shared workflow and a common data set, ensuring every stakeholder has context to act quickly.
New AWS Marketplace capabilities like concurrent agreements integrated into existing workflows without disrupting active deals.
Functionality Built for How Marketplace Actually Works
Real-time data flow between your CRM and marketplace partner portal, keeping deal updates continuously aligned.
Approvals no longer wait in inboxes. The system routes and escalates automatically, cutting days out of deal cycles.
Every deal in flight tracked in one place, in real time. No pulling reports or guessing what's moving.
Sysdig Grew Its Marketplace Channel Without Growing Overhead
The partnership with SaaSify transformed a fragmented process into an efficient, automated transaction engine.
What previously required four full-time equivalents of manual effort each week is now fully automated, with oversight by a part-time operations resource.
With SaaSify guiding new AWS Marketplace features, Sysdig can quickly operationalize capabilities without disrupting deal execution.
Leadership gained a live, consolidated view of the Marketplace pipeline, replacing disconnected spreadsheets with a single system for accurate forecasting.
With private offer workflows fully automated, Sysdig is well-positioned to grow its Marketplace presence while keeping sales teams focused on selling.
A Foundation for Repeatable Revenue
Sysdig's partnership with SaaSify transformed a fragmented process into an efficient, automated transaction engine. This foundation enables rapid scaling of Marketplace deals without adding operational complexity.
For any organization with ambitious AWS Marketplace targets, this partnership demonstrates how the right operational investment turns channel potential into consistent, repeatable revenue.
Ready to Automate Your Marketplace Operations?
See how SaaSify helps teams like Sysdig scale AWS Marketplace deals without the overhead.
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