AWS PRM Deadline: How to Measure Attribution, Keep Funding, and Avoid Co‑Sell Delays
The July 31 deadline for PRM activation is closer than you think. SaaSify and SaaSNova bring firsthand experience helping ISVs get compliant, join this session to learn where partners get stuck and how to get set up without the last-minute scramble.
Why PRM and the New AWS Partner Central Matter
PRM helps ensure this impact is properly attributed, helping unlock AWS funding opportunities, improve partner visibility, and strengthen co-sell engagement. The new AWS Partner Central brings Marketplace and co-sell workflows together into a unified experience with improved security and operational visibility.
Partners can also leverage automation capabilities and new tools to better manage opportunities and partner activities.
Services Revenue Per $1
Top AWS partners earn $7.13 in services revenue for every $1 of AWS sold.
64% GTM Integration
Nearly 2 out of 3 AWS Partners already use Marketplace in their GTM strategy.
Funding for the Invisible
No attribution means no funding, no co-sell support, no priority visibility.
Why Join This Session
Join this session to understand the latest AWS requirements around Partner Central migration and PRM adoption. Learn what is changing, what actions partners need to take, and how these updates impact co-sell engagement, attribution, and AWS partner benefits.
What You'll Learn
How AWS Measures Partner Impact
What PRM is, how AWS uses it, and why it drives funding and co-sell support.
What’s New in AWS Partner Central
Explore the new AWS PC and migrate at no cost with SaaSify’s Migration Agent.
How Automation Accelerates the Entire Process
How SaaSify automates PC migration and PRM setup with no added cost
Who should Join
Whether you are already listed, or planning to list on AWS Marketplace, this session is built for leaders ready to unlock the full potential of their AWS partnership.
Product & Engineering Leaders
Implement PRM without added complexity
GTM & Alliance Leaders
Unlock co-sell visibility and funding
Founders & Executives
Maximize your partnership ROI with confidence
Secure Your Spot Now!
Reserve your seat and start turning your AWS impact into measurable results. Seats are limited for the live Q&A portion.
Meet Your Speakers
This webinar is led by SaaSify’s marketplace specialists who work directly with ISVs navigating AWS partnerships every day.
Manesh Raveendran Pillai
Bringing extensive experience in AWS partner ecosystems, cloud GTM strategy, and helping ISVs maximize their Marketplace revenue potential through data-driven partnership programs.
Jen Dawson
Jen Dawson leads SaaSNova’s mission to help ISVs accelerate visibility and revenue inside AWS through operator‑led workflows and ecosystem partnerships. A former AWS GTM leader, she helped design partner activation frameworks that connect product consumption to measurable growth.
